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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 83 ) 〈TOP〉
  1. 余朝權(1991)。現代行銷管理學。台北:五南
  2. 吳宗隆(2006)。文理補習班服務品質二維特性之研究--以台中縣某升學補習班為例。亞洲大學經營管理研究所碩士論文,未出版,台中縣。
  3. 吳麗芬(1993)。國小學生補習狀況問卷分析。人本教育札記,43,12-28。
  4. 林玫玫(2005)。服務品質與顧客滿意度關係之研究。經營管理論叢,12,287-294。
  5. 林欽榮(2004)。行銷管理。台北:揚智。
Times Cited (7) 〈TOP〉
  1. 許芳碧(2010)。品牌形象、服務品質、顧客關係、滿意度與行為意向關係之研究-以兒童補教業為例。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。2010。1-87。 
  2. 吳政芳(2010)。屏東市國中文理短期補習班市場定位及行銷組合策略之研究。屏東科技大學技術及職業教育研究所學位論文。2010。1-89。 
  3. 曾停香(2009)。台鹽產品品牌形象對顧客滿意度與忠誠度的相關性研究-以屏東地區產品消費者為例。屏東科技大學農企業管理系所學位論文。2009。1-98。 
  4. 鄒孟華(2011)。運用Kano模式分析福斯汽車維修廠之服務品質─以南投縣福斯汽車維修廠為例。亞洲大學經營管理學系碩士在職專班學位論文。2011。1-39。
  5. 羅佩倫(2012)。我們是「陰影教師」?!─ 升學補習班教師專業認同之質性研究。政治大學教育研究所學位論文。2012。1-133。
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