雲端協同平台與新產品開發績效之關聯性研究

A Research of the Correlation between Cloud Collaborative Platform and New Product Performance

張婷雅(Ting-Ya Chang)

指導教授 ： 楊立人

淡江大學/管理學院/企業管理學系碩士班/碩士(2012年)

https://doi.org/10.6846/TKU.2012.01115

摘要

在面臨與日俱增的市場競爭下，企業為求維持生存和競爭優勢，愈來愈依賴創新以提高其競爭力。許多企業面臨被競爭者所取代的威脅，也逐漸意識到新產品的創新是企業進行差異化與領先競爭者的重要途徑，持續不斷地創新將是現今企業取得與維持競爭優勢的不二法門。近年來，雲端技術的出現，可協助企業節省營運成本及提昇企業運作效率，並且可以創造新的獲利空間。透過雲端協同平台，在開發新產品的過程中縮短了資料傳輸的時間，也加快了新產品開發的進度。
為探討企業使用雲端協同平台對新產品開發績效之影響，本研究採問卷調查法進行研究，並採用樣本資料分析、敘述性統計分析、因素分析、信效度分析、相關分析及迴歸分析進行假說檢定。研究結果發現：(1)企業使用雲端協同平台對新產品開發績效有顯著正向影響。(2)企業使用雲端協同平台對跨部門整合有顯著正向影響。(3)跨部門整合對於新產品開發績效有顯著正向影響。(4)企業使用雲端協同平台對創新能力有顯著正向影響。(5)創新能力對新產品開發績效有顯著正向影響。(6)顧客關係管理對創新能力與新產品開發績效有顯著干擾效果。

關鍵字

雲端協同平台 ； 跨部門整合 ； 顧客關係管理 ； 創新能力 ； 新產品開發績效

並列摘要

Firms rely on innovations to achieve and sustain competitive advantages in ever-changing markets. Many firms are facing a threat of being replaced by competitors, and realize that innovating new products is an important way to differentiate and get ahead on competitors. So continually innovating is the one and only way for firms to achieve and sustain competitive advantages. Recently, the appearance of cloud computing technique, it can assist firms in reducing operation budget and promoting efficiency, and can make a profit. Through cloud collaborative platform, it can shorten data transmission hours in process of developing new products, and accelerate new products’ rate of progress.
This study investigated the effect of cloud collaborative platform on new product performance, and further explored the role of the overall process by questionnaire. And this study used data analysis including sample data analysis, descriptive statistic analysis, factor analysis, reliability and validity analysis, correlation analysis, and regression analysis. The results of this study show that：(1)cloud collaborative platform related to new product performance, (2) cloud collaborative platform related to cross department integration, (3) cross department integration related to new product performance, (4) cloud collaborative platform related to innovation ability, (5) innovation ability related to new product performance, (6)customer relationship management has confounding effect between innovation ability and new product performance.

並列關鍵字

cloud collaborative platform ； cross department integration ； customer relationship management ； innovation ability ； new product performance

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