Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 87 ) 〈TOP〉
  1. 1.王祖健(2003),網站技術、服務品質及購買成本對於網路商店顧客滿意度與忠誠度之影響,國立成功大學國際企業研究所。
  2. 10.陳定國(2005),現代行銷管理學(上)-行銷理論分析,華泰文化事業股份有限公司。
  3. 12.陳君地(2004),轉換成本、鎖住效應與夥伴關係之關聯性研究,國立成功大學企業管理研究所。
  4. 13.陳立軒(2004),網路商店形象對於顧客知覺價值之影響,國立成功大學國際企業研究所。
  5. 14.陳進成(2003),電子商務顧客價值、滿意度與忠誠度之研究-以電子商店為例,中原大學資訊管理研究所。
Times Cited (4) 〈TOP〉
  1. 呂朝勳(2008)。醫院之服務品質、企業形象、顧客滿意度與忠誠度關係之研究。淡江大學管理科學研究所碩士班學位論文。2008。1-125。 
  2. 賀姿雅(2013)。以顧客知覺價值的觀點探討服務創新對顧客購買意願影響之研究。長榮大學國際企業學系(所)學位論文。2013。1-85。 
  3. 陳中興(2006)。部落格的使用動機對網路生活型態與電子口碑傳播之關聯性研究。淡江大學管理科學研究所碩士班學位論文。2006。1-89。
  4. 柯惠娟(2007)。壽險業之品牌權益、顧客滿意度、轉換成本與顧客再購意願關係之探討。淡江大學企業管理學系碩士在職專班學位論文。2007。1-84。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :