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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 75 ) 〈TOP〉
  1. 王怡潔、吳亭儀、張怡容(2012),飯店業感動服務實踐之研究。嘉南學報,38,313-331
  2. 李紋玲(2009),網路書店服務品質對滿意度及購買意願之關係–以台北市網路書店為例。大同大學碩士論文。
  3. 陳宣甫(2011) ,員工情緒勞務對於顧客服務品質、顧客滿意度及顧客忠誠度之影響探討-以台灣銀行為例。交通大學經營管理研究所學位論文。
  4. 謝淑芬(2010),遊憩利益、遊客滿意度與遊客忠誠度的關聯研究-兼論泡湯活動參與的調節效果。島嶼觀光研究,第三卷,第四期,第72-92頁。
  5. Anderson, E., & Robertson, T. S. (1995). Inducing multi-line salespeople to adopt House Brands. Journal of Marketing, 59(2), 16-31.
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