國內溫泉旅館經營關鍵成功因素之探究

吳柏青

doi:10.6846/TKU.2006.00850

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國內溫泉旅館經營關鍵成功因素之探究

The Study of Key Success Factors for the Management of Local Hot-Spring Hotel

吳柏青 , Masters　　Advisor：王居卿;羅惠瓊　　

繁體中文 DOI： 10.6846/TKU.2006.00850

溫泉旅館；關鍵成功因素；核心資源； hot spring hotels ； key success factors ； core resources

Abstract │ Reference (100) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Hot spring is getting more and more popular nowadays in Taiwan. The remodeled or newly built hot-spring hotels have different functions and new look because of new facilities, multi-functional and up-graded services and the promotion of healthy diet, made the “new fashion” of the hot-spring hotels.  Different from the old-fashioned hot-spring hotels, the newly-built hotels have become a rising leisure industry.
    The more investment of the capitals made into this business, the more competitive it becomes. The risks also rise. The key issue in successful management is to find out the core resources of the very business as to cultivate, strengthen and put them into practice, which are important factors to prevail in the competitive business. The study is based on the core resources approach and looks into individual cases to find the factors and main reasons of success, to further understand the cases of their competitive advantages.
    This research theory is based on studying and interviewing the individual cases, field observation and investigation. The cases are four hot spring hotels located in Pei-Tou and Ou-Lei area. Through the further study and literature research to look for the key success factors and competitive advances of the hot spring hotels. 
    The conclusions of key success factors for the management of local hot –spring hotel are as follows:
1.The key success factors of running the hot spring hotel are building,facilities, marketing ability and service quality. The main key success factors of all are the design and planning for the building and the initial  
capital investment.
2. Different hot spring hotels have different core resources and they comprise different key success factors .
3. Even different hot spring hotels have the same success factors, through the observation, the procedure and content are different.
4. The competitiveness of the hot spring hotels does not follow the numbers of their key success factors. Owning key success factors only means the hotel got the potential competitive advantage. The manager must find out the core resources, so as to adjust, improve and develop 
them through the environmental changes, which makes the long term competitive advantages in the hot-spring hotel business.

Reference ( 100 ) 〈TOP〉

王居卿(2003)，「台灣生技醫藥健康產業推動電子市集的關鍵成功因素研
連結：
究」，電子商務研究，第一卷，第一期，頁41-66。
連結：
何郁如湯秋玲(1989)，「墾丁國家公園住宿現況之研究」，戶外遊憩研究，第二卷，第一期，頁51-26。
連結：
東企工程顧問股份有限公司(1984)，烏來溫泉多目標觀光發展規劃設計報告書。
連結：
吳乾正(2001)，「農園的民宿經營」，農業經營管理會訊，第27卷，頁10-11。
連結：

Times Cited (3) 〈TOP〉

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