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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 85 ) 〈TOP〉
  1. 2.吳成豐著,企業倫理的實踐,前程企業管理公司,初版,2002年。
  2. 15.吳亞馨、朱素玥、方文昌,「網路購物信任與科技接受模式之實證研究」,資訊管理學報,第15卷第1期,頁123-152,2008年。
  3. 16.林鉦棽、蕭淑月、何慧清,「社會交換理論觀點下的組織支持、組織知識分享行為與組織公民行為相關因素之研究:以信任與關係為分析切入點」,人力資源管理學報,第5卷第1期,頁77-110,2005年。
  4. 19.陳正男、林素吟、丁學勤,「信任、承諾與其相關因素的關係:加盟體系的實證研究」,台灣管理學刊,第5卷第2期,頁209-230,2005年。
  5. 21.謝依靜、吳嘉慧,「金融服務業顧客關係利益與忠誠度之探討」,台灣管理學刊,第4卷第2期,頁225-250,2004年。
Times Cited (1) 〈TOP〉
  1. 張世松(2016)。餐飲經營者特質對消費者幸福感影響之探討-以玩興與幸福感為調節變數。淡江大學管理科學學系企業經營碩士在職專班學位論文。2016。1-62。
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