探討資訊系統品質、信任、心流對交友網站忠誠度之影響

薛德綱

doi:10.6846/TKU.2014.01110

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探討資訊系統品質、信任、心流對交友網站忠誠度之影響

Exploring Information System Quality, Trust and Flow Experience On User Loyalty of Dating Website

薛德綱 , Masters　　Advisor：陳意文　　

繁體中文 DOI： 10.6846/TKU.2014.01110

交友網站；忠誠度；信任；心流；資訊系統品質； Dating websites ； loyalty ； trust ； flow ； quality of information systems

Abstract │ Reference (221) │ Altmetrics

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Along with the rise and prosperity of the Internet, it changed and influenced social patterns of people and online dating services also began to enter into the market. Because the online dating services is easy to approach, a variety of dating websites spring up like mushrooms. In view of this, how to make users favor the website and often visit here becomes particularly important. However, crimes such as fraud and erotic emerges endlessly, it makes quality of the site be highly questioned and causes people not to trust dating websites and indirectly affects loyalty of users. Therefore, the purpose of this research is to examine the quality of information system, trust, and flow to loyalty of the dating website.

The study is based on questionnaire as research tool to test domestic users of dating website and there are 444 users in this experiment. According to research results show, Information system quality, trust, and flow all have a significant positive effect on loyalty. Additionally, trust and flow are effective in the quality of information systems. The findings of the study are summarized as the following：
1.The quality of empirical information system does affect users’ loyalty to the dating websites.
2.Flow experiences have reliability to users’ behavior.
3.Empirical trust and flow are credibility between quality of information system and loyalty.

At last, according to the research results, dating website operators have to think about whether dating websites can provide users with accurate, timely and correct information and function. To encourage users to stay the website longer and increase usage rate, strengthening the review of the user's identity, reducing distrust of users, and establishing activities are required.

Reference ( 221 ) 〈TOP〉

1. 吳叔華(2011)。《網路影音檢索之沉浸經驗研究》。國立臺灣師範大學圖書資訊學研究所碩士論文。
連結：
2. 吳柏學(2009)。《社交網站服務品質、付費會員信任與付費會員忠誠度關係之探討》。元智大學資訊傳播學系碩士論文。
連結：
3. 周育本(2009)。《交友網站品質量表建構及對滿意度影響之驗證》。國立臺北大學資訊管理研究所碩士論文。
連結：
5. 陳利澤(2010)。《資訊品質與品牌社群忠誠意向之關係 - 以台北地區有機食品商店社群為例》。國立政治大學企業管理研究所碩士論文。
連結：
8. 詹蕙華(2010)。《以沉浸理論探討交友網站使用者動機與參與行為關係》。國立臺北科技大學工業工程與管理研究所碩士論文。
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