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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Parallel Abstract 〈TOP〉
Reference ( 131 ) 〈TOP〉
  1. 台灣經濟研究院產經資料庫
    連結:
  2. 胡政源(民96)。顧客關係管理。台北:新文京開發。
    連結:
  3. 黃芳銘、楊金寶、許福生(民94)。在學青少年生活痛苦指標發展之研究。師大學報:教育類,50(2),97-119
    連結:
  4. Anca, E. C., & Roderick, J. B. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230-240.
    連結:
  5. Andreas, E., & Sabrina, H. (2003). Exploring the impact of relationship transparency on business relationships: A cross-sectional study among purchasing managers in Germany. Industrial Marketing Management, 32(2), 101-108.
    連結:
Times Cited (11) 〈TOP〉
  1. 蔡秀禎(2014)。資產配置、投資績效對再購意願之影響- 以服務品質、關係為調節變項。淡江大學企業管理學系碩士在職專班學位論文。2014。1-104。 
  2. 蔡承嘉(2013)。財富管理之品牌形象、服務價值對銀行顧客滿意度與口碑行銷之影響 -以關係為調節變項。淡江大學企業管理學系碩士在職專班學位論文。2013。1-125。 
  3. 陳盈如(2011)。品牌行銷與品質管理之成本效益模式的發展。淡江大學管理科學研究所碩士班學位論文。2011。1-62。 
  4. 洪芸湘(2011)。服務品質、品牌形象、顧客滿意度與再購意願之關係-以餐飲業為例。長榮大學國際企業學系(所)學位論文。2011。1-68。 
  5. 楊立德(2014)。便利商店女性消費者之顧客滿意度與忠誠度研究 - 以統一超商7-11為例。樹德科技大學資訊管理系碩士班學位論文。2014。1-316。 
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