DOI
stands for Digital Object Identifier
（
D
igital
O
bject
I
dentifier
）
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
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綠色品牌形象、綠色行銷、政府政策與綠色購買意願之研究–以LED燈泡為例
陳詠心 , Masters Advisor：曹銳勤
繁體中文
DOI：
10.6846/TKU.2014.01155
綠色產品 ； 消費動機 ； 綠色行銷 ； 綠色品牌 ； 探索性因素分析 ； 驗證性因素分析 ； Green Product ； Consumer Motivation ； Green Marketing ； Exploratory Factor Analysis ； Confirmatory Factor Analysis
- 1. Chan, E.S.W. (2013). Managing green marketing: Hong Kong hotel managers’ perspective. International Journal of Hospitality Management, 34, 442–461.
連結：
- 2. Dangelico, R.M., & Pujari, D. (2010). Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability. Journal of Business Ethics, 95(3), 471-486.
連結： - 3. Dangelico, R.M. , & Pontrandolfo, P. (2010). From green product definitions and classifications to the green option matrix. Journal of Cleaner Production. 18(16-17), 1608–1628.
連結： - 4. Funk, D.C., & Beaton, A., & Alexandris, K. (2012). Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours. Sport Management Review, 15(3),355–367.
連結： - 5. Huang, H.C., & Lin, T. H., & Lai, M.C. (2014). Environmental consciousness and green customer behavior: An examination of motivation crowding effect. International Journal of Hospitality Management, 40, 139–149.
連結：
