DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
銷售人員外表吸引力與說服策略以及消費者人格特質 對衝動性購買的影響-以服飾業為例
張競之 , Masters Advisor:曾忠蕙
繁體中文
DOI:
10.6846/TKU.2015.01017
外表吸引力 ; 說服策略 ; 人格特質 ; 衝動性購買 ; Facial Attractiveness ; Persuasive Strategy ; Consumer Personality ; Impulsive Buying Behavior


- 周蕙莉(2003),五大人格特質、性別角色與轉換型領導關聯性之研究,中原大學企業管理研究所碩士論文。
連結: - 孫蒨如與楊守城(2006),外表吸引力對自我評價的影響-談相似性與自我層面的調節作用,教育與心理研究,29期(3),頁571-597。
連結: - 黃玉雯(2007),商店印象、歸範性評估、消費體驗對衝動性購買影響之研究,成功大學企業管理研究所在職專班碩士論文。
連結: - 楊國樞(黃貴應主編)(1994),劉邵的人格特質及其詮釋,人觀、意義與社會,台北:中央研究院民族學研究所。
連結: - Applebaum, W.(1951),Studying Consumer Behavior in Retail Stores,Journal of Marketing, 16:172-178.
連結: