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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 44 ) 〈TOP〉
  1. 1.王韋堯、黃詩珮、劉怡寧(2012)。消費品廣告設計之情緒效價與喚起分析。設計學報,17卷3期。
  2. 2.王曉玫、游輝斌(2011)。Facebook 涉入程度與消費行為之相關分析—以嶺東科技大學為例。嶺東學報,30期,1-19頁。
  3. 4.朱信衡(2007)。產品價格、產品種類、涉入性對消費者自有品牌購買意願之影響。成功大學企業管理學系,碩士論文。
  4. 7.江俊均(2012)。探討Facebook粉絲專頁使用意圖對直銷產品購買意願之影響:以美國Forever Living Products公司為例。中央大學企業管理學系,碩士論文。
  5. 8.吳庭萱(2015)。探討Facebook粉絲頁的訊息內容對粉絲參與及實際銷售的影響。清華大學服務科學學系,碩士論文。
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