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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 111 ) 〈TOP〉
  1. 2. 呂芷霖(2008)《個人導向、品牌知覺價值與品牌形象關係之研究-以嬰幼兒精品品牌為例》國立台北大學企業管理研究所碩士論文。
  2. 3. 陳高生、顏仲汝(2009)《論吞世代流行文化與消費價值-以潮流服飾為例》華岡紡織期刊17(1):33-43。
  3. 4. 許麗玲、徐村和、唐嘉偉、陳嘉奇(2011)《社會影響與社群特性對於部落客任務價值及Blog持續使用意圖之影響》Journal of e-Business,13(4):781-816。
  4. 6. 蔡瑤昇、呂文琴、洪榮照(2011) 《網路意見領袖量表之建構》電子商務學報,13(4):759-779。
  5. 9. 謝念恬(2012)《消費者體驗旅程之研究-以韓國少女時代偶像團體為例》淡江大學國際商學碩士在職專班碩士論文。
Times Cited (3) 〈TOP〉
  1. 羅以真(2015)。“有粉絲專頁就是名人品牌嗎?”網路圖文創作家成名歷程之探究。淡江大學國際企業學系碩士班學位論文。2015。1-115。 
  2. 李明洸(2015)。以攝影美學觀點探討品牌概念的視覺詮釋。淡江大學國際企業學系碩士班學位論文。2015。1-108。 
  3. 陳沛璇(2016)。網路口碑、消費情境與消費價值對購買意願之影響。朝陽科技大學企業管理系學位論文。2016。1-116。
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