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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 79 ) 〈TOP〉
  1. 何煥廷(2011)。通路權力與通路滿意之關聯-溝通、信任、承諾之中介角色。淡江大學企業管理學系碩士在職專班碩士論文
  2. 曾曼意(2012)。KTV實體環境、消費情緒、顧客滿意度對顧客消費行為意向之研究—兼論知覺價格之調節作用。淡江大學企業管理學系碩士在職專班碩士論文。
  3. 陳培宇(2011)。環境刺激對消費者體驗、情緒及反應的影響-以運動酒吧為例。國立中興大學企業管理學系所碩士論文。
  4. 陳婷芳(2011)。景觀知覺與景觀偏好對餐廳消費者行為意向影響之研究。國立臺灣大學園藝學研究所碩士論文。
  5. 蔡智堯(2013)。從體驗觀點探討消費者對夜市行為意向之研究。國立中興大學企業管理學系所碩士論文。
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