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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 65 ) 〈TOP〉
  1. 18. 林隆儀、曾冠雄,2008。《廣告代言人與廣告訴求方式對廣告效果影響之比較-自我監控的干擾效果》。企業管理學報,76,87-128
  2. 21. 蔡至欣、賴玲玲(2010)。〈虛擬社群的訊分享行為〉,《圖書資訊學刊》,9:161-196。
  3. 29. 陳品均(2006)。《Web 2.0應用服務策略行動之研究—以Yahoo!、Google、MSN為例》。台灣大學商學研究所碩士論文。
  4. 32. 陳國銘(2014)。《故事型廣告效果之研究─以全便利商店微電影廣告為例》。淡江大學大眾傳播研究所碩士論文。
  5. 37. 周孝慈(2012)。《從需求、分享觀點,探討影響線上影音分享網站黏著度相關因素之研究─以YouTube影音平台為例》。台中科技大學資訊管理所碩士論文。
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