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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 82 ) 〈TOP〉
  1. 4. 張宏生與林璐安(2007)。不同服務失誤歸因下透過服務補救顧客價值-以台灣旅館業為例。觀光旅遊研究學刊,(2),23-44。
  2. 5. 凌儀玲(2005)。服務補救二次滿意之研究。管理學報,22(4),449-465。
  3. 7. 郭德賓(2006)。餐飲業難纏顧客之研究─以台灣地區國際觀光旅館餐廳為例,顧客滿意學刊,2(2),1-26。
  4. 8. 蔡承嘉(2013)。財富管理之品牌形象、服務價值對銀行顧客滿意度與口碑行銷之影響-以關係為調節變項。淡江大學企業管理學系在職專班碩士論文。
  5. 1. Anna, S. M., Paul, G., & Patterson, T. (2004). The impact of culture on consumers’ perceptions of service recovery efforts. Journal of Retailing, 80(3), 196-206.
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