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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 186 ) 〈TOP〉
  1. 6. 王聖博 ( 2004 )。影響消費者購買決策因素之探討-以茶飲料消費
  2. 12.邱定雄(2001)。國小學生課後安親班服務市場消費行為之研究。
  3. 19. 陳漢碩(2005)。生活型態及人口統計變數對消費者購屋行為之研
  4. 21. 陳貞伶(2004)「整合行銷傳播對汽車品牌形象影響之研究」。朝
  5. 23. 吳幸容(2001)。行動電話消費者滿意度之研究。長榮管理學院
Times Cited (7) 〈TOP〉
  1. 蔡宜玲(2013)。如何說故事打造品牌:以台灣瓶裝茶飲料廣告為例。淡江大學大眾傳播學系碩士班學位論文。2013。1-142。 
  2. 李承遠(2011)。連鎖咖啡店品牌知覺之定位分析之研究。淡江大學國際企業學系碩士班學位論文。2011。1-75。 
  3. 施嘉琪(2011)。生活型態提案店定位分析之研究。淡江大學國際企業學系碩士班學位論文。2011。1-70。 
  4. 葉錦泰(2010)。包裝飲用水安全屬性影響消費者購買意願之研究。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。2010。1-106。 
  5. 張勻嘉(2013)。臺日茶產業行銷策略研究 ─以天仁茗茶與伊藤園為例。臺中科技大學應用日語系日本市場暨商務策略碩士班學位論文。2013。1-126。 
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