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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 101 ) 〈TOP〉
  1. 2. 王琳閔(2011),氫能源應用產品之消費意圖及願付價格之研究–以攜帶式氫燃料電池為例,國立成功大學資源工程研究所碩士論文。
  2. 3. 王清梅、張筱倩、張慧萍、潘志偉(2012),促銷模式對消費者促銷知覺價值與購買意願之研究,管理研究學報,第12卷第1期,59 – 91頁。
  3. 4. 王業竣、郭芳智、張世其(2014),消費者油電混合車知覺價值對購買意願影響之研究,管理資訊計算,第3卷,304 – 317頁。
  4. 6. 孔方正、張超銘(2012),消費者產品涉入、產品知識對購買意願之影響-以替代能源車為例,休閒與社會研究,第5期,37 – 50頁。
  5. 7. 白如玲、鍾涓涓(2013),線上旅遊產品知覺品質、知覺價值與行為意願之研究-以品牌利益和知覺風險為前置因素,島嶼觀光研究,第6卷第4期,46 – 78頁。
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