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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 112 ) 〈TOP〉
  1. 汴廣祥(2013),球鞋之品牌形象、品牌態度、從眾行為對消費者行為意圖之影響,國立雲林科技大學休閒運動研究所碩士班,未出版之論文,雲林縣。
  2. 程博彥(2014),球星代言款球鞋之炫耀性消費與涉入程度對消費者購買意願之影響,朝陽科技大學休閒事業管理系,未出版之論文,台中市。
  3. 林育則 、夏康寧. (2011),奢侈品之炫耀性, 涉入程度與心流體驗對消費者購買意願之影響-以高價盆栽為例. 企業管理學報, (89), 57-80.
  4. 施紫芳(2005),小吃在鹿港的休閒魅力,亞洲大學國際企業碩士班,未出版之論文,台中市。
  5. 余舜德(2006),夜市小吃的傳統與臺灣社會. 中華飲食文化學術研討會論文集, 119-134
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