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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 51 ) 〈TOP〉
  1. 司徒達賢(1995)。《策略管理》。台北:遠流。
  2. 李盈瑩(2000)。《複合品牌策略、核心資源、商圈生態類型對品牌權益影響之研究—以大台北商圈為實證》。中原大學企業管理研究所碩士論文。
  3. 夏業良、魯煒譯(2003)。《體驗經濟時代》,台北:經濟新潮社。(原書Pine, B. J. Jr., & Gilmore, J. H. 〔1999〕. The experience economy : work is theatre & every business a stage . Boston, Mass.:Harvard Business School Press)
  4. Barnard, Chester I.(1938). The Functions of the Executive. Cambridge: Harvard University Press. Part I, II.
  5. Cardozo, R. N.(1965).An Experimental Study of Customer, Effort, Expectation and Satisfaction. Journal of Marketing Research, 11, no. 2, 244-249.
Times Cited (6) 〈TOP〉
  1. 張秋萍(2014)。小家電中島展示櫃陳列之研究─以象印家電為例。中原大學室內設計研究所學位論文。2014。1-108。 
  2. 葉永富(2009)。Taiwan Nikon旗艦店之空間設計研究。中原大學室內設計研究所學位論文。2009。1-142。 
  3. 黃惠玲(2008)。藝術文化活動作為體驗經濟的實踐向度--以誠品為例。臺北藝術大學藝術行政與管理研究所碩士班學位論文。2008。1-115。
  4. 敏景翔(2008)。體驗行銷策略研究-以乾杯燒肉為例。政治大學管理碩士學程(AMBA)學位論文。2008。1-93。
  5. 陳怡岑(2010)。量販店促銷人員推銷經營與購買意願關係之研究-以紐西蘭奇異果為例。政治大學廣告研究所學位論文。2010。1-101。
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