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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 59 ) 〈TOP〉
  1. 7. 張愛華, 何少天, 吳家州 (2010). 〈網路企業品牌形象之研究—以Web 2.0 網站為例〉, 國立政治大學, 電子商務研究, 2010年夏季, 第八卷, 第二期, 頁262。
  2. 9. 蘇建華(2007), WEB 2.0 發展介紹, 資訊社會研究 (2007 年第 13 期):14。
  3. 1. 葉鳴鳳(2008), 〈參與式行動定位旅遊服務〉, 國立暨南國際大學資訊管理學系碩士論文
  4. 2. 陳品均(2006),〈Web 2.0 應用服務策略行動之研究-以 Yahoo!、Google、MSN 為例〉,臺北:國立台灣大學商學研究所碩士論文
  5. Anderson, Chris (2004). The Long Tail [2004 - 10].
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