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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 123 ) 〈TOP〉
  1. 朱若慈(2008)。《從視覺文化觀點看無印良品廣告圖像的社會文化意義》。國立交通大學傳播研究所碩士論文。
  2. 林素蘭(2004)。《顧客滿意度、品牌忠誠對再購意願之影響—以汽車銷售業為例》。中原大學企業管理研究所碩士論文。
  3. 林金定、嚴嘉楓、陳美花(2005)。<質性研究方法:訪談模式與實施步驟>,《身心障礙研究》,3(2),122-136。
  4. 何宥緯(2010)。《服務品質、知覺價值與顧客滿意度、忠誠度之關連性研究—以網路購物品牌lativ國民服飾為例》。國立政治大學廣播電視學研究所碩士論文。
  5. 許馨云(2006)。《女性消費者對於保養品購前資訊來源信任程度之研究》。國立中央大學企業管理研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 呂名凱(2016)。台灣工具機品牌行銷之探討: 以個案公司為例。中興大學高階經理人碩士在職專班學位論文。2016。1-48。
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