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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
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Reference ( 73 ) 〈TOP〉
  1. 王勁寒、余品澤、洪秉豪(2010年4月)。<創造電影的次價值-個人化的電影預告片>,《資訊傳播學報》,數位內容:119-126。
  2. 李亞梅譯(1999)。《好萊塢類型電影:公式、電影製作與片廠制度》。台北,遠流。(原書:Thomas Schatz〔1981〕Hollywood genres formulas, filmmaking, and the studio system,USA: McGraw-Hill Humanities,Inc.)
  3. 李思潁(2008)。《台北地區青少年觀看恐怖電影之現況及相關因素之分析》。台北教育大學教育傳播與科技研究所碩士論文。
  4. Film History: Theory and Practice, USA: McGraw-Hill Companies, Inc.)
  5. 呂妮霖(2008)。《好萊塢童話電影的敘事轉向分析》。國立政治大學廣播電視所碩士論文。
Times Cited (1) 〈TOP〉
  1. 許雅婷(2017)。「嚇」不掩「愉」:恐怖電影預告呈現元素對情緒與觀影意願之影響。中山大學行銷傳播管理研究所學位論文。2017。1-268。
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