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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 96 ) 〈TOP〉
  1. 張淑青(2006)。<顧客忠誠驅動因子之研究 - 顧客知覺價值的關鍵角色及顧客滿意與信任的中介影響>,《輔仁管理評論》,13[1]:107-132。
  2. 黃筠茜(2006)。《線上購物之服務品質、顧客知覺價值、滿意度、信任與忠誠度關聯性之研究》。淡江大學企業管理學系碩士班論文。
  3. 薛台蓉(2009)。《影響網路購物之滿意度與忠誠度之整合模式研究》。國立政治大學商管專業研究所碩士論文。
  4. Allred, A. T. and Addams, H. L. (2000). Service quality at banks and credit unions: what do their customerssay?. International Journal of Bank Marketing, 18(4), 200-207.
  5. Anderson, E.W., Fornell C. & Lehmann D.R. (1994). Customer satisfaction, market share, and profitability: Finding from Sweden. Journal of Marketing, Vol. 58, No. 3, 53-66.
Times Cited (15) 〈TOP〉
  1. 陳有為(2013)。網購商城之知覺價值對購買態度及意圖影響之研究-以網購經驗為干擾變數。淡江大學國際企業學系碩士班學位論文。2013。1-107。 
  2. 邱麗梅(2014)。會計師事務所之行銷策略研究-以四大會計師事務所為例。交通大學管理學院高階主管管理碩士學程學位論文。2014。1-107。 
  3. 劉恬佳(2016)。行動購物APP數字資訊對消費者購買意圖之影響。中原大學商業設計研究所學位論文。2016。1-84。 
  4. 陳柏亨(2012)。台灣網路平價服飾品牌網頁視覺設計要素探討。中原大學商業設計研究所學位論文。2012。1-84。 
  5. 楊淑卿(2014)。探討網路旅行社消費者再購意願之研究。高雄餐旅大學旅遊管理研究所學位論文。2014。1-136。 
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