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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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雷德孚 , Masters  Advisor:譚丹琪  



Abstract 〈TOP〉
    Reference ( 41 ) 〈TOP〉
    1. 1. Anderson, James C. & James A. Narus (1991),“Partnering as A Focused Market Strategy”,California Management Review,33 (Spring),95-114.
    2. 6. Klemperer, P. (1995). “Competition When Consumers Have Switching Costs: An Overview With Applications to Industrial Organization, Macroeconomics and International Trade”,Review of Economic Studies,62, 515-539.
    3. 8. Pfeffer J.& Salancik, G. (1978),The External Control of Organizations: A Resource Dependence Perspective,New York,Harper & Row Publish.
    4. 10. Ronald, B.(1997),”The Contingent Value of Social Capital”, Administrative Science,Quarterly,42:339-365.
    5. 12. Teece ,David J. (2002),Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions,New York,OXFORD UNIVERSITY PRESS.
    Times Cited (5) 〈TOP〉
    1. 劉子巍(2009)。台灣代工廠商轉型自有品牌之經營模式。中原大學企業管理研究所學位論文。2009。1-98。 
    2. 李美萱(2008)。代工與品牌可否共存?以網通與軟體產業為例。政治大學管理碩士學程(AMBA)學位論文。2008。1-96。
    3. 楊蕎綺(2010)。台灣製閥產業轉型策略之研究。政治大學國際經營與貿易研究所學位論文。2010。1-102。
    4. 廖筱芸(2014)。公司發展與組織變革探討-以A公司為例。中央大學人力資源管理研究所碩士在職專班學位論文。2014。1-68。
    5. 藍筱琦(2015)。商業模式與企業評價之個案研究-以台灣網通代工廠為例。清華大學經營管理碩士在職專班學位論文。2015。1-51。
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