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OEM廠商轉型OBM之挑戰(以網通產業為例)

雷德孚 , Masters  Advisor:譚丹琪  

繁體中文

OEM轉型OBM變革組織理論品牌創新網通

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Abstract 〈TOP〉
    Reference ( 41 ) 〈TOP〉
    1. 1. Anderson, James C. & James A. Narus (1991),“Partnering as A Focused Market Strategy”,California Management Review,33 (Spring),95-114.
      連結:
    2. 6. Klemperer, P. (1995). “Competition When Consumers Have Switching Costs: An Overview With Applications to Industrial Organization, Macroeconomics and International Trade”,Review of Economic Studies,62, 515-539.
      連結:
    3. 8. Pfeffer J.& Salancik, G. (1978),The External Control of Organizations: A Resource Dependence Perspective,New York,Harper & Row Publish.
      連結:
    4. 10. Ronald, B.(1997),”The Contingent Value of Social Capital”, Administrative Science,Quarterly,42:339-365.
      連結:
    5. 12. Teece ,David J. (2002),Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions,New York,OXFORD UNIVERSITY PRESS.
      連結:
    Times Cited (5) 〈TOP〉
    1. 劉子巍(2009)。台灣代工廠商轉型自有品牌之經營模式。中原大學企業管理研究所學位論文。2009。1-98。 
    2. 李美萱(2008)。代工與品牌可否共存?以網通與軟體產業為例。政治大學管理碩士學程(AMBA)學位論文。2008。1-96。
    3. 楊蕎綺(2010)。台灣製閥產業轉型策略之研究。政治大學國際經營與貿易研究所學位論文。2010。1-102。
    4. 廖筱芸(2014)。公司發展與組織變革探討-以A公司為例。中央大學人力資源管理研究所碩士在職專班學位論文。2014。1-68。
    5. 藍筱琦(2015)。商業模式與企業評價之個案研究-以台灣網通代工廠為例。清華大學經營管理碩士在職專班學位論文。2015。1-51。
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