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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 82 ) 〈TOP〉
  1. 王志平(2002)。《網路行銷導論》。台北:全華。
  2. 周立軒(2005)。《網誌的使用者與使用行為之研究》,元智大學資訊傳播學系碩士論文。
  3. 劉晏尚(2004)。《探討企業建立網際網路對顧客關係影響之研究-以服務業為例》,中原大學國際貿易學系碩士論文。
  4. Alexandra D. (2006). A new marketing medium. Customer Relationship Management, 10 (1), 32-36.
  5. Anderson E. W., Fornell, C. & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53-66.
Times Cited (9) 〈TOP〉
  1. 江虹儒(2013)。美妝部落格對消費者購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-115。 
  2. 潘彥廷(2007)。部落格的品牌社群經營與購買意願之關係研究。政治大學廣播電視學研究所學位論文。2007。1-83。
  3. 林怡君(2008)。美妝達人部落格商品置入探討。政治大學傳播學院碩士在職專班學位論文。2008。1-86。
  4. 陳映蓉(2008)。台灣手創品牌行銷及推廣研究-以部落格為例。政治大學廣告研究所學位論文。2008。1-224。
  5. 林文玲(2008)。個人部落格置入性廣告、品牌知名度與產品涉入程度對廣告溝通效果之影響。臺中科技大學事業經營研究所學位論文。2008。1-124。
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