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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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葉純婷 , Masters  Advisor:李仁芳  



    Abstract 〈TOP〉
    Reference ( 58 ) 〈TOP〉
    1. 6. 朱光裕(2005),《台灣消費者茶類消費與飲茶習慣調查》,中興大學食品暨生物科技學系碩士論文。
    2. 17. 徐榮俊(2006),《台灣茶產業經營策略之研究—以天仁茗茶為例》,中原大學企業管理研究所碩士論文。
    3. 21. 張依文(2004),《體驗經濟下的文化創意生活產業 —以天仁喫茶趣的創意產業升級為例》,台灣大學國發所碩士論文。
    4. 28. 楊盛勳(2000),《台灣茶葉之產銷結構調整》, 台灣地區重要農產品產銷研討會專集,p.187~199。
    5. 3. Caves R. (2000), Creative Industries: “Contracts Between Art and Commerce”, Boston: Harvard University Press.
    Times Cited (3) 〈TOP〉
    1. 莊晛英(2009)。風土條件的風格競爭力 —以掌生穀粒、在欉紅、七三茶堂為例。政治大學科技管理研究所學位論文。2009。1-104。
    2. 蘇之勤(2010)。我國電信業者發展軟體商店 的營運模式創新之研究。政治大學科技管理研究所學位論文。2010。1-117。
    3. 黃翠娟(2012)。天罎新飲食文化/經營者創造力四P之探討。臺灣師範大學創造力發展碩士在職專班學位論文。2012。1-173。
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