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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 163 ) 〈TOP〉
  1. 王小惠、余俊穎(2003)。〈多媒體影音網站之價值體系初探〉,《教學科技與媒體》,63:14-24。
  2. 呂寶麟(2005)。《寬頻影音串流媒體之應用與服務-龍馬寬媒體之個案研究》。國立台灣大學國際企業學研究所碩士論文。
  3. 余朝權(2004)。《產業競爭分析專論》。台北:五南。
  4. 李佳純(2001)。〈以資源基礎理論探討持久競爭優勢形成之因素-以「ePaper 電子報聯盟」為例〉。《傳播與管理研究》,1〔1〕。上網日期:2007年5月10日,取自:
  5. 李思賢(2001)。〈寬頻網路媒體之資源基礎聯盟觀點分析〉。《傳播與管理研究》,1〔1〕。上網日期:2007年4月5日。取自:
Times Cited (12) 〈TOP〉
  1. 廖家宏(2012)。台灣茶產業的轉型-以建構傳統製茶廠觀光化潛力指標為例。高雄餐旅大學旅遊管理研究所學位論文。2012。1-116。 
  2. 陳思佳(2016)。「限外令」對中國線上影音產業發展的影響—以合一集團與樂視集團為例。臺灣大學新聞研究所學位論文。2016。1-165。 
  3. 麥育瑋(2007)。台灣無線電視發展DVB-H之定位-以商業模式、政策法規與資源基礎理論探討。臺灣師範大學大眾傳播研究所學位論文。2007。1-151。
  4. 萬年生(2008)。寬頻影音網站之整合行銷傳播:以hiChannel北京奧運轉播為例。政治大學廣播電視學研究所學位論文。2008。1-158。
  5. 王麗凱(2009)。台灣IPTV服務之差異化指標及策略之研究。臺灣師範大學大眾傳播研究所學位論文。2009。1-138。
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