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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 111 ) 〈TOP〉
  1. 王柏鈞(2006)。〈部落格的異想世界-使用者人格特質與使用動機行為之關聯性初探〉,淡江大學大眾傳播學系碩士論文。
  2. 林怡君(2009)。〈美妝達人部落格商品置入探討〉。政治大學傳播學院碩士在職專班學位論文。
  3. 陳思萍(2006)。〈影響部落格沉浸理論的消費者動機模式之探討〉。元智大學企業管理學系學位論文。
  4. 張卿卿(2006)。〈網路的功與過:網路使用與政治參與及社會資產關係的探討〉,《新聞學研究》,86,45-90。
  5. 楊貞儀(2009)。〈部落格口碑資訊採用之研究:以美妝部落格為例〉。國立臺灣師範大學大眾傳播研究所學位論文。
Times Cited (3) 〈TOP〉
  1. 江虹儒(2013)。美妝部落格對消費者購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-115。 
  2. 葉思瑜(2013)。美妝心得分享網路平台行動商務對消費者購買意願影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-82。 
  3. 蕭玲妃(2012)。旅遊部落格讀者閱覽動機與行為意向之研究。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-115。
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