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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 42 ) 〈TOP〉
  1. 任秀芸(2007)。從品牌觀點探討台灣企業部落格之發展。國立政治大學管理碩士學程。
  2. 紀姿吟(2005)。交友網站社群經營模式之研究。中原大學資訊管理研究所。
  3. 黃文彥(2008)。運用群眾外包模式的Web2.0網站如何跨越鴻溝。國立政治大學科技管理研究所。
  4. 黃莉雯(2008)。虛擬社群網站品牌建立與網站品牌權益評估。國立政治大學企業管理所研究。
  5. Aaker, D. A. and Keller, K. L. (1990), “Consumer Evaluations of Brand Extensions,” Journal of Marketing, 54 (1), pp.27-41
Times Cited (37) 〈TOP〉
  1. 張綺文(2015)。婚紗店Facebook粉絲專頁經營模式之個案探討。淡江大學全球華商經營管理數位學習碩士在職專班學位論文。2015。1-69。 
  2. 黃馨平(2015)。粉絲專頁廣告吸引性對廣告效果之研究。淡江大學企業管理學系碩士在職專班學位論文。2015。1-89。 
  3. 吳國樑(2012)。資料採礦於臉書商業模式探勘之研究。淡江大學管理科學學系碩士班學位論文。2012。1-103。 
  4. 張恩禎(2012)。社交網站使用者之心流經驗對網站涉入程度之影響 ─以人格特質為干擾變數。淡江大學資訊傳播學系碩士班學位論文。2012。1-144。 
  5. 林羿妏(2012)。大專院校學生的Facebook使用特性、批判思考與資訊驗證行為的關係。交通大學教育研究所學位論文。2012。1-123。 
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