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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 108 ) 〈TOP〉
  1. 7.李小娟 (1989),「產品的第二生命」,台灣經濟研究月刊,第12卷第2期,頁41-43。
  2. 9.李思嫺 (2002),「組織內外部因素、建立自有品牌決策與廠商績效之關聯性研究」,國立成功大學碩士論文。
  3. 23.美利達工業年報,2009年。
  4. 29.陳更生、林唐裕 (1989),「OEM?自創品牌?」,台灣經濟研究月刊,第12卷第2期,頁44-49。
  5. 52.黎堅 (1989),「自創品牌的檢討」,台灣經濟研究月刊,第12卷第2期,頁19-25。
Times Cited (1) 〈TOP〉
  1. 古秀敏(2010)。兩岸傳統產業公司治理與經營績效關聯性比較。政治大學會計研究所學位論文。2010。1-100。
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