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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 81 ) 〈TOP〉
  1. 方世榮譯(2003):《行銷管理學》,台北:東華書局。
    連結:
  2. 趙寧主編(2002):《媒體管理與市場調查Q&A》,台北:風雲論壇。
    連結:
  3. 李盈錫(2003):《量販店經營型態與行銷組合之研究》,中原大學企業管理研究所碩士論文。
    連結:
  4. 紀秋煌(2001):《通路控制力.通路類型與通路績效之研究 ─以兩岸台商工具機業供應鏈為研究對象 》,中原大學企業管理研究所碩士論文。
    連結:
  5. 林怡菁(2003):《台灣量販店成長策略.競爭策略與行銷組合關係之研究》,中原大學企業管理研究所碩士論文。
    連結:
Times Cited (1) 〈TOP〉
  1. 詹子君(2015)。從「區位理論」探討線上新聞平台─Yahoo!奇摩、Facebook與LINE─之間的情形。交通大學傳播研究所學位論文。2015。1-111。 
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