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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 26 ) 〈TOP〉
    1. ? 王朝生 (2002),《品牌權益之整合性架構》,國立成功大學企業管理學系碩士論文。
    2. ? 吳宗霖 (2006),《從知覺品質及品牌忠誠度來探討消費者對延伸產品購買意願之影響—以行動通訊系統業者的雙品牌客制化手機為例》,國立成功大學高階管理碩士在職專班(EMBA)碩士論文。
    3. ? 詹凱捷 (2005),《價格促銷、廣告代言人對品牌權益及購買意願之影響》,大同大學事業經營研究所碩士論文。
    4. ? Aaker, David, A. (1992), “Managing the Most important Asset: Brand Equity”, Planning Review, 20 (5), 58-58
    5. ? Aaker, David A. (1996), Building Strong Brands, New York: Free Press.
    Times Cited (12) 〈TOP〉
    1. 陳怡君(2014)。消費者知覺風險、自我形象一致性對其購買意願與口碑之影響-以文創產品市場的行銷溝通為調節變項。淡江大學企業管理學系碩士班學位論文。2014。1-140。 
    2. 黃凱麟(2012)。手機消費者之品牌權益認知與多樣化蒐尋行為對其再購意願影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2012。1-121。 
    3. 王竟宇(2015)。以品牌權益與轉換成本探討消費者智慧型手機品牌轉換之決策。中原大學企業管理研究所學位論文。2015。1-93。 
    4. 黃冠群(2010)。以品牌權益為觀點來探討促銷策略與消費者購買意願之關聯性研究-以寶島眼鏡公司為例。長榮大學經營管理研究所(博)學位論文。2010。1-92。 
    5. 謝佳璋(2016)。行銷策略塑造品牌價值之探討 -以台中L建設公司為例。逢甲大學建築學系學位論文。2016。1-226。 
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