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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 63 ) 〈TOP〉
  1. 徐振興、黃甄玉( 2005 ) 。<產品訊息疑似置入電視偶像劇之研究>,《中華傳播學刊》,8:65-114。
  2. 許安琪 ( 2005 )。<置入?植入?製入?智入?從多元面向觀點檢視置入性行銷>,《中華傳播學刊》,8:161-178。
  3. 郭貞譯 ( 1997 )。《廣告目標與效果測定》,台北:滾石文化。(原書Solomon, D. 〔1995〕. Defining Advertising Goals Measured Advertising Result.)
  4. 黃國師( 2005 )。<?置入性行銷?是電視媒體的甜點還是雞肋?>,《中華傳播學刊》,8:17-25。
  5. 廖淑君 ( 2005 )。《政府置入性行銷法律議題之研究》。私立世新大學法學院研究所碩士論文。
Times Cited (5) 〈TOP〉
  1. 黃穎文(2014)。情節連結與角色喜好對戲劇內容之產品置入效果研究。交通大學傳播研究所學位論文。2014。1-154。 
  2. 陳宜(2009)。“MAGALOGUE”型錄雜誌:台灣市場初探。臺灣大學新聞研究所學位論文。2009。1-143。
  3. 陳昱璋(2011)。高雄市以電視劇/電影片行銷城市之策略研究。臺灣師範大學圖文傳播學系學位論文。2011。1-176。
  4. 陳冠穎(2012)。我國政府電視置入性行銷之界限。臺灣大學政治學研究所學位論文。2012。1-189。
  5. 何宜霖(2014)。日本、韓國及台灣偶像劇市場之競爭區位分析—閱聽人資源角度之探討。中正大學傳播學系電訊傳播研究所學位論文。2014。1-161。
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