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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 177 ) 〈TOP〉
  1. 1.王小惠、余俊穎(2003)。〈多媒體影音網站之價值體系初探〉,《教學科技與媒體》,63:14-24。
  2. 3.田祖武、魏上淩、李美慧(2005)。〈整合行銷傳播績效指標之建構與衡量〉,《行銷評論》,2 (2):193-217。
  3. 4.祝鳳岡(1996)。〈整合行銷傳播之應用:觀念與問題〉,《傳播研究簡訊》,6:6-8。
  4. 5.洪雅慧(2008)。〈「整合行銷傳播」策略在網路選戰中之應用:以2006年臺北市長選舉郝龍斌與謝長廷之對決為例〉,《傳播與管理研究》,7(2):3-42。
  5. 12.張郁敏(2005)。〈你搞懂整合行銷傳播了嗎?看Tom Duncan所謂的IMC〉,《廣告學研究》,24:109-112。
Times Cited (2) 〈TOP〉
  1. 蘇旭恬(2012)。中華電信Hichannel網路運動頻道觀賞者使用動機、滿意度及運動涉入之研究。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-125。
  2. 廖耿偉(2014)。電視轉播2011年中華職業棒球總冠軍系列賽主播與球評對賽事播報內容之研究—以ELTA體育台為例。朝陽科技大學休閒事業管理系學位論文。2014。1-101。
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