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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 67 ) 〈TOP〉
  1. Babbie, Earl (1998). The Practice of Social Research.
  2. Percy, Larry (1997/2000). Strategies for Implementing Integrated Marketing Communications.
  3. Schultz, D. E, Tannenbaum, S. I. & Lauterborn, R. F. (1993/1997). Integrated Marketing Communications.
  4. Yin, K.Robert (2001). Case Study Research: Design and Methods.
  5. 田家琪(2000)。台灣華商發?歐美外片之?史發展研究。元智大學資訊傳播研究所碩士?文。
Times Cited (5) 〈TOP〉
  1. 蘇郁婕(2010)。台灣電影發行商的數位行銷策略。淡江大學資訊傳播學系碩士班學位論文。2010。1-202。 
  2. 黃翊軒(2008)。從台灣媒體代理商探討廣告市場的媒體運作。清華大學工業工程與工程管理學系學位論文。2008。1-68。
  3. 蘇瑋鈴(2009)。台灣電影部落格行銷之研究---以《海角七號》、《囧男孩》以及《漂浪青春》為例。臺灣師範大學圖文傳播學系學位論文。2009。1-228。
  4. 李培培(2009)。2000-2010年台灣電影預告片研究與模式探求。政治大學廣播電視學研究所學位論文。2009。1-167。
  5. 邱詩淳(2010)。台灣電影如何利用國際影視市場展進行國際發行之探討-以釜山與香港市場展為例。政治大學廣播電視學研究所學位論文。2010。1-113。
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