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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 225 ) 〈TOP〉
  1. 王毓莉(2005)。〈政府運用置入性行銷從事菸害防制工作之初探性研究〉,《中華傳播學刊》,8:115-159。
  2. newspapers. Basic Books, Inc)
  3. 林金榜譯(2003)。《策略巡禮:管理大師明兹柏格的策略管理全書》,台北:商周出版社。(原書:Henry Mintzberg, Bruce Ahlstrand &Joseph Lampel〔1993〕.A guided tour through the wilds of strategic management.)
  4. 林照真(2005)。〈「置入性行銷」:新聞與廣告倫理的雙重崩壞〉,《中華傳播學刊》,8:27-40。
  5. 林添貴譯(2000)。《MBA當家:企業化經營下報業的改變》。台北:正中。(原著:Underwood, D.〔1993〕.When MBAs rule the newsroom: Houw the marketers and managers are reshaping today’s media. New York: Columbia University Press.)
Times Cited (19) 〈TOP〉
  1. 林立婉(2013)。報紙新聞中的「電磁波」──科技風險取向的分析。臺灣大學生物產業傳播暨發展學研究所學位論文。2013。1-118。 
  2. 王泰翔(2010)。廣播電視之商業置入性行銷:從言論自由之角度出發。臺灣大學法律學研究所學位論文。2010。1-142。 
  3. 羅玉潔(2004)。人脈與新聞:一個社會資本觀點的研究 ──以傑出財經記者與消息來源的關係為例。臺灣大學新聞研究所學位論文。2004。1-156。 
  4. 莊克仁(1999)。我國博物館與媒體關係之研究。臺灣師範大學社會教育學系學位論文。1999。1-325。
  5. 林炳宏(2003)。爭議性政治議題的新聞文本框架分析---以林毅夫返臺奔喪事件為例。臺灣師範大學大眾傳播研究所學位論文。2003。1-175。
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