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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 83 ) 〈TOP〉
    1. 戈依莉(2002)。應用社會行銷概念推廣母乳哺餵。護理雜誌,第49卷第2期,頁70-74。
    2. 王秀紅(2000)。老年人的健康促進-護理的涵義。護理雜誌,第47期,頁19-25。
    3. 呂宗學(2000)。各人自掃門前雪,還管他人屋上霜——談公共衛生的理念與信仰反省。新使者雜誌,第61期,頁68-71。
    4. 康清雲(2001)。運用社會行銷概念SWOT及4P’S。健康促進暨衛生教育雜誌,第21期,頁55-61。
    5. 陳昭伶(2004)。基隆地區高中(職)學生健康促進生活型態及相關因素探討。國立臺灣師範大學衛生教育研究所碩士論文,未出版,臺北。
    Times Cited (5) 〈TOP〉
    1. 李佩紋(2014)。創新行為量表之驗證與比較─以倡導者、管理者以及創業家為例。淡江大學管理科學學系碩士班學位論文。2014。1-134。 
    2. 洪千琇(2013)。交易性社群之商業模式設計-以臉書童裝合購社團為例。交通大學管理學院資訊管理學程學位論文。2013。1-74。 
    3. 張沛淇(2013)。光儲存專利池與創新績效之研究。臺北科技大學服務與科技管理研究所學位論文。2013。1-75。 
    4. 黃郁婷(2014)。行為慣性下社會行銷觀念的探討—以高雄市「機車實施路邊停車收費」政策為例。中山大學公共事務管理研究所學位論文。2014。1-101。
    5. 龔昕穎(2016)。政府創新採納與拒絕之決策因素─以幸福保衛站為焦點。臺北大學公共行政暨政策學系學位論文。2016。1-183。
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