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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 33 ) 〈TOP〉
    1. 2. Charles W.L. Hill & Gareth R. Jones策略管理第七版 (2007) 台北:華泰文化,pp. 80-84
    2. 4. Kolter, P. (1994) Marketing Management: Analysis, planning, implementation, and control, NY: Prentice Hall.
    3. 9. Walker, Gordon. 策略管理 (2005) 台北:美商麥格羅、希爾國際股份有限公司
    4. 吳善同、朱南勳、翁嘉德、蔡華展、李建勳、鐘曉君、陳釧瑤、黃怡娟、施仲仙、顏向瑜 (2009),『2009 年台灣通訊產業展望及2008 年回顧』,資訊市場情報中心,財團法人資訊工業策進會(MIC),pp.3~5
    5. 沈舉三 (2008),我國資通訊產業發展趨勢分析,財團法人資訊工業策進會,pp.9~22
    Times Cited (12) 〈TOP〉
    1. 吳佩珊(2013)。筆記型電腦產業自有品牌與代工品牌之競爭與合作策略之研究。淡江大學國際商學碩士在職專班學位論文。2013。1-75。 
    2. 廖國龍(2011)。經濟附加價值與價值動因關聯性之探討—以台灣網路設備廠商為例。交通大學管理學院管理科學學程學位論文。2011。1-54。 
    3. 游沐萱(2015)。我國卓越中堅企業競爭優勢之建立與維持-以訊連科技為例。臺灣大學商學研究所學位論文。2015。1-59。 
    4. 吳家寧(2011)。軟體廠商由代工設計模式轉型為自有品牌之研究–以訊連科技為例。臺灣大學國際企業管理組學位論文。2011。1-117。 
    5. 楊蕎綺(2010)。台灣製閥產業轉型策略之研究。政治大學國際經營與貿易研究所學位論文。2010。1-102。
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