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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 110 ) 〈TOP〉
    1. 朱鈺洋,虛偽不實廣告與公平交易法,1993年。台北:三民。
    2. 林子儀,言論自由與新聞自由,1998。台北:元照。
    3. 林靈宏,消費者行為學,2003年8月。台北:五南。
    4. 劉孔中,公平交易法,2003年。台北:元照。
    5. Sut Jhally,馮建三譯,廣告的符碼,1992年。台北:遠流。
    Times Cited (7) 〈TOP〉
    1. 陳乃瑄(2012)。內容虛偽不實或具誤導性之商業性言論之違憲審查。清華大學科技法律研究所學位論文。2012。1-88。 
    2. 王泰翔(2010)。廣播電視之商業置入性行銷:從言論自由之角度出發。國立臺灣大學法律學研究所學位論文。2010。1-142。 
    3. 吳竹松(2010)。有線電視業者在新收視率系統演變下之因應策略分析。政治大學經營管理碩士學程(EMBA)學位論文。2010。1-93。
    4. 陳冠穎(2012)。我國政府電視置入性行銷之界限。臺灣大學政治學研究所學位論文。2012。1-189。
    5. 黃桂容(2012)。政府置入性行銷之研究:發展脈絡、規範歷程與政媒關係演變。臺灣師範大學大眾傳播研究所學位論文。2012。1-226。
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