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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 74 ) 〈TOP〉
    1. 李伯謙、周善謙譯,Philip Kotler原著(2004),《行銷管理概論》。台北:華泰文化事業股份有限公司。
    2. 翁興利(2004),《政策規劃與行銷》。台北:華泰文化事業股份有限公司。
    3. 莊若梅(2007),〈國民中學內部行銷在教師專業成長應用之研究-以北高兩市為例〉,國立臺灣師範大學教育政策與行政研究所碩士論文。
    4. 陳文宗(2004),〈內部行銷與領導風格對工作滿意度及顧客導向行為影響之研究-以桃園縣消防局為例〉,元智大學管理研究所碩士論文。
    5. 黃千瑜(2006),〈人力資源管理方法對組織知識移轉影響之認知-統一企業人力資源管理策略個案研究〉,國立政治大學公共行政學系碩士論文。
    Times Cited (5) 〈TOP〉
    1. 戴中盈(2014)。單一窗口服務對組織內部顧客的影響─以臺北市1999市民熱線派工系統為例。淡江大學公共行政學系公共政策碩士班學位論文。2014。1-91。 
    2. 勞秀君(2012)。基隆市節能減碳之政策行銷:利害關係人觀點。臺灣大學政治學研究所學位論文。2012。1-181。 
    3. 吳林豫(2008)。社區安全理論與實踐之分析─以台中市社區治安為例。中興大學國家政策與公共事務研究所學位論文。2008。1-163。
    4. 王湘栗(2010)。教育政策行銷模式建構之研究。臺灣師範大學教育學系學位論文。2010。1-363。
    5. 張慈芸(2011)。我國行政中立之政策行銷研究:以保訓會推動之訓練與宣導為例。臺北大學公共行政暨政策學系學位論文。2011。1-206。
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