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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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方盈潔 , Masters  Advisor:曾國峰  



Abstract 〈TOP〉
    Reference ( 120 ) 〈TOP〉
    1. Babrow, A. S. (1988). Theory and method in research on audience motives. Journal of Broadcasting & Electronic Media, 32(4),471-487.
    2. Bausinger, H.(1984). Media, technology and daily life. Media, Culture & Society, 6(4), 343-351.
    3. Bucy, E. P. (2004). Interactivity in society: Locating an elusive concept. The Information Society, 20, 272-282.
    4. Davis, B. W.(1989). User acceptance of computer technology: A comparison of two theoretical models. The Institute of Management Sciences, 33(8), 982-1003.
    5. Davis, V.(2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Sciences, 46(2), 186-204.
    Times Cited (12) 〈TOP〉
    1. 陳家銘(2011)。微網誌上的溝通互動與人際關係 - 以Plurk為例。清華大學社會學研究所學位論文。2011。1-79。 
    2. 史可名(2013)。表演藝術團體線上社會網絡經營個案分析。元智大學資訊傳播學系學位論文。2013。1-125。 
    3. 林鴻興(2012)。以科技接受模式觀點探討大學生使用Facebook之行為意圖。長榮大學經營管理研究所學位論文。2012。1-103。 
    4. 李祝瑋(2010)。國立臺中技術學院商業設計系網站設計專案報告。臺中科技大學商業設計系碩士班學位論文。2010。1-119。 
    5. 凌筠婷(2011)。上班族的另一張「臉」──解讀臺灣上班族使用Facebook(臉書)之心理狀態。臺灣大學新聞研究所學位論文。2011。1-107。 
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