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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 44 ) 〈TOP〉
    1. 方正璽、黃淑真、陳佩韋、黃璋如 有機蔬菜消費者滿意度研究 農業經營管理年刊 第七期
    2. 方正璽、黃淑真、陳佩韋、黃璋如 利用效用模式建構大台北地區有機蔬菜消費者滿意度指標 台灣銀行季刊五十五卷第四期
    3. 司徒達賢(2005) 策略管理新論 智勝文化
    4. 李宗儒 陳泰宏 楊淑惠(2005) 區域整合規劃設立產地生鮮蔬果農產品及運中心 成大管理研究所期刊
    5. 吳品賢、王志弘 反身性的道德計畫?有機食品消費者之銷售組織常遇與引導理念
    Times Cited (3) 〈TOP〉
    1. 林慧娟(2010)。台灣農特產品產銷履歷行銷策略之研究 -以麥寮101榨菜為例。臺灣大學農業經濟學研究所學位論文。2010。1-108。
    2. 何姵璇(2010)。機能性食品之新產品行銷企劃-以T公司為例。政治大學管理碩士學程(AMBA)學位論文。2010。1-124。
    3. 瞿丹妮(2011)。生態循環農業產銷策略個案研究。中央大學企業管理學系碩士在職專班學位論文。2011。1-55。
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