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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 67 ) 〈TOP〉
  1. 徐光國(1996)。《社會心理學》,台北:五南。
  2. 許正聖(1994)。《中國人的內團體偏私行為─從關係角度探討社會認同理論》。國立政治大學心理學硏究所碩士論文。
  3. 黃識銘(1999),《「生活型態」、「消費態度」與「消費行為」之關連性硏究 : 臺灣地區世代群剖析》,私立元智大學管理硏究所碩士論文。
  4. Adams, T. (1999). A new dimension for market researchers. Marketing Research, 11(3), 32-33.
  5. Allen, V. L., & Wilder, D. A. (1975). Categorization, beliefs similarity, and intergroup discrimination. Journal of Personality and Social Psychology, 32, 971-977.
Times Cited (1) 〈TOP〉
  1. 賴慧玲(2013)。教師專業學習社群運作及其對學校文化影響之探究--以一所小學為例。中正大學教育學研究所學位論文。2013。1-184。
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