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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 24 ) 〈TOP〉
  1. 1.Bettman J. R. (1973), "Perceived Risk and Its Components:A Model and Empirical Test, Journal of Marketing Research 10(May),184-190.
  2. 2.Anthony, D. M. and Fernandez, A., “Consumer Perception of Privacy and Security Risks for Online Shopping,” The Journal of Consumer Affairs, 35(1), pp.27-44, 2001.
  3. 3.Cobb, W. C. J., Ruble, C. A., & Donthu, N., “Brand Equity, Brand Preference, & Purchase Intent," Journal of Advertising, 24(3), 1995:25-48.
  4. 4.Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluation. Journal of Marketing Research, 28 (August), 307-319.
  5. 6.Wolfinbarger, M.,& Illy, M.C., “eTailQ: Dimensionalizing, measuring and predicting etail Quality,”Journal of Retailing, 79(3), 183-198.
Times Cited (9) 〈TOP〉
  1. 留鈺昌(2014)。品質與創新於服務流程能力之投資 模式發展。淡江大學管理科學學系碩士班學位論文。2014。1-28。 
  2. 張祐誠(2013)。消費者金錢態度、知覺風險對投資型保險購買意願之研究。淡江大學保險學系保險經營碩士班學位論文。2013。1-128。 
  3. 榮怡平(2012)。電子商務網站消費者行為之研究–以拍賣網站為例。臺灣大學商學組學位論文。2012。1-69。 
  4. 曾千洳(2010)。網際網路行銷經營策略與顧客滿意之研究–以家具零售公司為案例。政治大學企業管理研究所學位論文。2010。1-84。
  5. 陳宛渝(2011)。電信商提供適地性服務對消費者服務品質、顧客滿意度和顧客忠誠度的影響-以中華電信為例。政治大學科技管理研究所學位論文。2011。1-104。
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