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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 327 ) 〈TOP〉
  1. 王東澤(2006)。《電子書市場認知與消費傾向之探討》,國立成功大學高階管理碩士在職專班碩士論文。
  2. 何雍慶、蘇子炘、張永富(2004)。〈消費者體驗與訊息處理路徑對品牌延伸購買態度之影響〉,《行銷評論》,第1卷第1期,頁1-20。
  3. 宋貞儀(2007)。《體驗行銷、體驗價值對顧客滿意度與顧客忠誠度之影響--以彩妝品為例》。政大傳播學院廣告學系碩士論文。
  4. 李德竹編著(2000)。〈資訊巨人Vannevar Bush(1890-1974)〉,《資訊科學與圖書館學專題論輯》,台北:文華圖書館。
  5. 林珊如(2005)。〈深度休閒與資訊行為研究〉。《圖書資訊學刊》,第3卷第1/2期,頁15-22。
Times Cited (7) 〈TOP〉
  1. 李訓光(2012)。價值體驗與體驗價值影響購買意願之研究─以平板電腦消費者為例。淡江大學國際企業學系碩士班學位論文。2012。1-95。 
  2. 蔡秉樺(2013)。創新特質、綠色消費態度、人格特質與電子書使用意願之關聯性研究。長榮大學國際企業學系(所)學位論文。2013。1-93。 
  3. 黃亮瑜(2012)。智慧型手機對工作與生活影響之探索性研究。中正大學企業管理學系學位論文。2012。1-104。
  4. 許素梅(2012)。以科技接受模式探討電子書使用與需求之研究。臺灣師範大學圖文傳播學系學位論文。2012。1-171。
  5. 陳傳恒(2013)。行動上網裝置主流作業系統之競合策略分析。臺灣大學臺大_復旦EMBA境外專班學位論文。2013。1-105。
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