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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 107 ) 〈TOP〉
  1. 4. 莊弼棕(2006),《品牌社群成員之四種網絡關係對品牌社群認同度與忠誠度之影響-以汽車社群為例》,國立成功大學國際企業研究所碩博士班論文。
  2. 15. 周立軒(2004),《網誌的使用者與使用行為之研究》,元智大學資訊傳播研究所碩士論文。
  3. 23. 權自強(2005),《網路部落格使用對個人賦權之影響》,元智大學/資訊社會學研究所碩士論文。
  4. 25. 蔡沛成(2007),《部落格行銷與顧客關係之研究》,國立政治大學廣告研究所碩士論文。
  5. 30. 李奇勳與蔡東峻(1999),《價格、保證及來源國形象對產品評價與購買意願的影響》,國立成功大學企業管理研究所碩士論文。
Times Cited (12) 〈TOP〉
  1. 陳郁璇(2013)。平價品牌符號與形象建構之研究-以UNIQLO為例。淡江大學大眾傳播學系碩士班學位論文。2013。1-176。 
  2. 李卉芹(2012)。虛擬體驗對冒險遊憩活動場域旅遊意圖之影響─以體感遊戲為例。高雄餐旅大學旅遊管理研究所學位論文。2012。1-133。 
  3. 林文玲(2008)。個人部落格置入性廣告、品牌知名度與產品涉入程度對廣告溝通效果之影響。臺中科技大學事業經營研究所學位論文。2008。1-124。
  4. 陳映蓉(2008)。台灣手創品牌行銷及推廣研究-以部落格為例。政治大學廣告研究所學位論文。2008。1-224。
  5. 林怡君(2008)。美妝達人部落格商品置入探討。政治大學傳播學院碩士在職專班學位論文。2008。1-86。
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