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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 112 ) 〈TOP〉
  1. 李政忠(2003)。從抽樣與統計方法探討網路問卷調查的可行性:比較電話訪談與網路問卷樣本的實質差異性。廣播與電視,21:55-95。
  2. 沈雲驄、湯宗勳譯(1998)。《品牌行銷法則-如何打造強勢品牌?》。台北:商業周刊。(原書:David A. Aaker (1996) Building Strong Brands。)
  3. 洪睿遠(2008)。《擬社會人際互動與消費者專業知識對電子口碑供給之影響》。臺北科技大學商業自動化與管理研究所碩士 論文。
  4. 洪慧芳譯(2008)。《網民經濟學:運用Web2.0群眾智慧搶得商機》。台北:麥格羅.希爾。(原書Richard J. Goossen(2008).)
  5. 翁秀琪、施伯燁、孫式文、方念萱、李嘉維(2009)。《從使用者出發的網路資源準社會互動研究:理論建構與使用者經驗研究》,《新聞學研究》,101,1-44。
Times Cited (21) 〈TOP〉
  1. 羅以真(2015)。“有粉絲專頁就是名人品牌嗎?”網路圖文創作家成名歷程之探究。淡江大學國際企業學系碩士班學位論文。2015。1-115。 
  2. 廖婉清(2014)。社會資本對臉書使用者態度及意圖之影響。淡江大學教育科技學系碩士班學位論文。2014。1-83。 
  3. 邱婉菁(2012)。從使用者人際溝通需求探討行動化社群之行銷模式─以Facebook打卡為例。淡江大學資訊傳播學系碩士班學位論文。2012。1-212。 
  4. 王榕藝(2014)。數位行銷對組織績效影響之研究-以企業文化為干擾變項。長榮大學高階管理碩士在職專班(EMBA)學位論文。2014。1-54。 
  5. 李居燁(2012)。評估臺灣獸醫醫療法制定對社會層面影響與先行調查。臺灣大學獸醫學研究所學位論文。2012。1-85。 
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