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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 51 ) 〈TOP〉
    1. Barelson, B.(1952). Content Analysis in Communication Research. Glencoe, III: The Free Press.
    2. Feick, L.F. & Price, L.L.(1987, Jan.). The market maven: a diffuser of marketplace information. Jounal of Marketing, 51, 83-97.
    3. Johnson and Kaye(1998). Cruising is believing? Comparing internet and traditional sources on media credibility measures. Journalism & Mass Communication Quarterly 75, 325-40.
    4. Kassarjian, H. H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4(June): 8-18.
    5. McMillan, W.D., & Chavis, M.D.(1986). Sense of Community : A definition and theory. Journal of Community Psychology,14, P.6-23.
    Times Cited (5) 〈TOP〉
    1. 江虹儒(2013)。美妝部落格對消費者購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-115。 
    2. 葉思瑜(2013)。美妝心得分享網路平台行動商務對消費者購買意願影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-82。 
    3. 葉凱凌(2009)。影響美妝部落格可信度因素探析。政治大學廣告研究所學位論文。2009。1-149。
    4. 黃國蓉(2010)。部落格廠商贊助文書寫分析。政治大學新聞研究所學位論文。2010。1-74。
    5. 李欣蓓(2010)。名人/達人行銷之差異化以及對於消費者購買意願影響之研究。臺灣大學商學研究所學位論文。2010。1-58。
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