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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 86 ) 〈TOP〉
  1. 王承豪譯/Joseph O’Connor &Ian McDermott著(1999)。《系統思考實
  2. Schultz, D. E., & Tannenbaum, S. I., & Lauterborn,
  3. R. F. [1993c].Integrated marketing communications.
  4. 俞惠玫(2004)。《整合行銷傳播在推廣策略上之應用》,世新大學傳播管理
  5. 祝鳳岡(1996)。整合行銷傳播之運用;觀念與問題。傳播研究簡訊,6:6-8
Times Cited (4) 〈TOP〉
  1. 高孟婷(2011)。從美學經濟觀點析論客家偶像劇。中央大學客家研究碩士在職專班學位論文。2011。1-189。
  2. 韋苡爭(2012)。社會工廠裡的漫遊者--電視編劇的職涯描繪。中正大學傳播學系電訊傳播研究所學位論文。2012。1-138。
  3. 張令瑜(2012)。服飾品牌的話題性行銷。臺灣大學財務金融組學位論文。2012。1-57。
  4. 廖郁琳(2013)。偶像劇網路社群類型差異與使用行為及滿意度之關聯性研究。中正大學傳播學系電訊傳播研究所學位論文。2013。1-107。
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