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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 294 ) 〈TOP〉
  1. 王奕婷(2004)。我國高等教育行銷之研究。國立臺灣師範大學教育研究所
  2. 王翠品(2002)。內部行銷作為、工作滿足、與離職傾向關係之研究—以H
  3. 吳宗立(2006)。國民小學學校行銷策略之研究:以高雄縣為例。初等教育
  4. 吳清山、林天祐(2004 )。教育新辭書。臺北市:高等教育。
  5. 林建志(2003)。高雄市國民中學學校教育人員對學校行銷策略認知及其運
Times Cited (4) 〈TOP〉
  1. 李美玲(2009)。內部行銷認知與學校效能感受之關聯性研究---以桃園縣某高級中學為例。元智大學管理研究所學位論文。2009。1-144。
  2. 徐昌義(2010)。學校行銷正當性之論述分析。臺灣師範大學教育學系學位論文。2010。1-250。
  3. 洪秉彰(2010)。高中職學校行銷策略運用之研究─以北部地區為例。政治大學教育行政與政策研究所學位論文。2010。1-163。
  4. 曾貴珍(2010)。國民中學內部行銷策略 工作滿足與教師組織公民行為之關聯。政治大學學校行政碩士在職專班學位論文。2010。1-134。
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